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    Press Release - 2 May 2006
     

          Lehmann Brothers buys Daily Ventures

    Daily Ventures are the creators of http://www.holidayaday.co.za a holiday giveaway site. Daily Ventures will trade from 2 May under Lehmann Brothers cc, with the legal trade name being Lehmann Brothers cc T/A Daily Ventures.

    The major changes to Daily Ventures will be the restructuring of the business model to become profitable.

    This will be achieved via a different marketing strategy from September 2006, the deferment of entries until a break even minimum is reached, and the launch of an affiliate program to distribute profits to contributors.


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