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    Press Release - 6 April 2006
     

          simple BRAND launched today with their first site.

    Lehmann Brothers cc sucessfully negotiated the purchase of http://sms.iseek.co.za (The Free SMS service) that belonged to I Seek Media UK Ltd.

    Lehmann Brothers will rebrand the technology under it's simple brand consisting of a group of portal sites. The service will now be known as simpleSMS and will remain free for members to send text messages to almost any mobile phone in the world.

    The first site in the Brand can be accessed on http://www.simpleSMS.co.za

    James Lehmann, one of Lehmann Brothers cc's members commented that "The acuisition of the SMS technology from I Seek Media will enable Lehmann Brothers and it's simple brand to start positioning itself into the market to start pulling users from the other well known South African Portal brands to the simple brand"


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